Write Here, Right Now – Typo Körperbemalung

http://www.youtube.com/watch?v=Nz3lXu3VxVg

8 hours of writing
5 permanent markers
3 baths and 2 showers to clean off

Okay, well basically as part of a university project, I was given the brief to identify an issue with a community, and create an awareness campaign to respond to this. Initially, it was supposed to be purely a print campaign… but I wanted to a take it a bit further and incorporate an ambient element and a viral campaign. So the issue was graffiti and vandalism, which was a problem in the community. But it wasn’t only vandals who were writing on the walls, it was also well-educated, opinionated individuals who wanted to get their views out there. So the whole campaign was about creating designated writing walls/graffiti spaces where the community voice could be heard.

Ich glaube, man muss schon ein bisschen (Typo) verrückt sein um seinen Körper 8 Stunden mit “Write Here, Right Now” zu bemalen. Gelohnt hat es sich auf alle Fälle. Sie kann froh sein, dass sie so eine Figur hat. Ich würde bestimmt ein paar Stunden und Marker mehr brauchen…
Ein Interview, in dem die junge Designerin etwas mehr über sich und ihre Vorliebe für Typographie verrät, gibt es hier.